Case Study: Royalty Medical Solutions

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Revitalizing a Medical Recruitment Agency's Digital Presence

Royalty Medical Solutions is a woman-minority-owned medical recruitment and staffing agency in Southern California, United States. They go beyond traditional healthcare consulting and provide healthcare recruitment, staffing, and credentialing solutions.

Overview

Royalty Medical Solutions, a prominent medical recruitment and staffing agency, partnered with Raddito, a specialized healthcare digital marketing agency, to modernize their website and boost their online visibility. With key pages including Home, About Us, Credentialing, Recruitment, Staffing, Blog, Contact Us, as well as forms and legal pages, the agency needed a comprehensive overhaul to better serve their clients and candidates while enhancing their search engine performance.

About Royalty Medical Solutions

Royalty Medical Solutions prides itself on being a boutique woman-owned staffing and recruitment agency. Their services also include healthcare consulting with an emphasis on credentialing and provider enrollment. When hiring a healthcare professional, the next step is always credentialing! They get both done for you! They have more than 15 years of dedicated experience in healthcare.

Challenges

The agency’s original website faced several significant hurdles:

Outdated Design: The visual style no longer aligned with the agency’s professional reputation
Poor User Experience: Confusing navigation made it difficult for users to find key information.
Slow Performance: Lengthy page load times increased bounce rates.
Non-Mobile Friendly: Lack of responsiveness frustrated users on mobile devices.
Low Search Visibility: Suboptimal SEO limited organic traffic and lead generation.

Our Approach

Raddito adopted a strategic, multi-phase process to address these issues:

Discovery: Analyzed user behavior through analytics and stakeholder input to identify pain points.
Design: Developed wireframes and a modern, responsive layout for all pages, including Home, Recruitment, and Contact Us.
Content Optimization: Refined content across pages like Blog and Credentialing for clarity and SEO.
SEO Strategy: Targeted on-page SEO enhancements for all key pages.
Launch: Tested thoroughly to ensure functionality and performance across devices.

Solutions Implemented

Raddito delivered a two-pronged solution focusing on design and SEO:

Website Redesign:

Revamped the visual design to reflect a professional, healthcare-focused brand.
Streamlined navigation across pages like Staffing and About Us for intuitive access.
Optimized for mobile devices, ensuring seamless use on phones and tablets.
Improved load times through image optimization and efficient coding.

On-Page SEO:

Conducted keyword research to target terms relevant to the Recruitment and Staffing pages.
Optimized meta tags, headers, and content on all pages, including Blog and Contact Us.
Enhanced internal linking between pages like Credentialing and Home.
Fixed technical issues such as broken links and duplicate content.

Results Achieved

The project delivered impressive outcomes within the first quarter post-launch, significantly showing overall growth.

Traffic Boost

45% increase in organic search traffic.

Engagement

30% rise in average session duration and 25% drop in bounce rate.

Conversions

35% increase in form submissions from Contact Us and Recruitment pages.

Rankings

Secured first-page Google rankings for 15+ keywords, such as "medical staffing agency."

Speed

Reduced page load times by 40%, improving user satisfaction.

This project underscores Raddito’s ability to transform healthcare organizations’ digital presence. By redesigning a user-friendly website and implementing targeted SEO strategies, we empowered the medical recruitment agency to attract more clients and candidates effectively.

Looking to enhance your healthcare organization’s online strategy?

With our proven track record in healthcare digital marketing, we can help you achieve measurable improvements in traffic, engagement, and conversions. Contact Raddito today for a free consultation and start your journey toward a stronger online presence.